Welcome to The Online Ascot Shop, the new online shopping experience to buy your official Ascot apparel and gifts all year round. Racegoers and fans can now shop for our quality souvenirs from the comfort of their own home, all around the world. Our collections also include recognised luxury brands and feature our premium Royal Ascot merchandise. Discover our fashionable jewellery and stylish home gifts to bring a touch of Ascot to you and your home. Learn more...