About Us

Welcome to The Online Ascot Shop - a place online to offer our popular and brand-new official merchandise and apparel collections all year round. 

The Ascot Racecourse, which opened in 1711, opens its doors to over half a million people each year and holds memorable events catering for individual families and worldwide visitors. 

Due to the unprecedented Covid-19 pandemic, the world-famous racecourse had to close its doors to patrons, consequently closing the Ascot shops. In light of this, we have been working hard to bring the unique Ascot shopping experience back to you, at home.  

By introducing our new online shop, we can bring a touch of Ascot to all our fans across the world. Our Royal Ascot event is viewed in 200 countries around the globe, so our online store gives everyone the opportunity to be a part of the personal experience. The Ascot Racecourse is renowned internationally for quality and excellence and we bring that distinguished quality to our product range.  

We offer an exclusive and exquisite range of collections, from stylish bespoke jewellery to souvenir keepsakes. Whether you are treating yourself or looking for gift ideas, we offer a refined selection for all horse racing fans. 

Our apparel collections also include luxury brands such as the iconic Oliver Brown London, showcasing their exclusive Ascot top hats. Recognised for their skilled craftsmanship you can now purchase our stunning special editions online.  

As part of the Royal Ascot collection, we will be introducing new and unique designs every year promoting a ‘royal’ selection of apparel and merchandise.  

Our aim for 2021 and onwards, is to introduce a sustainable product range that is not only fashionable and attractive but also better for the environment. We want to help create a better world and it is up to us all to assess the environmental impact we have on our planet. 

We hope you will follow us in this endeavour and visit our online shop regularly to find out more about our latest products. We also look forward to welcoming you back to our shops at the Racecourse soon!